About The Niche Marketer
B2B Boss and Master of Marketing
In the evolving B2B Marketing landscape, fueled by AI-generated content flooding digital channels, the bar for quality has risen dramatically. With over 10 years marketing experience, I understand the intricate balance of getting your foundations right, harnessing new technologies and tactics – all while focusing on what’s important: being human and forging authentic connections.
Every customer interaction is an opportunity to make a genuine connection. To do this we have to truly listen to our customers and understand their needs. When we approach customer experience in this way, we are in a much better position to serve the needs of our customers in a way that delights and leaves them coming back for more.
"Your most unhappy customers are your greatest source of learning. Use their feedback to improve, show empathy, and turn their experience around."
– Bill Gates
My Journey
My marketing journey started with a love for wine and storytelling. Born in the family vineyard and matured during a 7 year dalliance in France, I cultivated my love for language, communication and marketing while living and working abroad.
What started out as teaching Business and Marketing principles in English for French university students quickly became language consulting and copywriting for French businesses.
Once I returned to Australia, I dove head first into a Masters of Marketing at the University of Sydney, graduating with distinctions at the top of my cohort.
From there, I honed my broad skillset leading the Marketing function in Australia’s imminent professional Marketing association – promoting Membership, Awards, networking events, mentoring and professional development programs.
After a brief pause while I adapted to matrescence, I jumped into wine e-commerce, driving new business and strengthening partnerships before filling out my experience working in a marketing agency as a B2B specialist.
Working remotely, delivering marketing excellence and driving new business for a range of B2B clients across industries has been a rewarding experience that eventually led me to build my own Marketing Coaching and Consulting practice.
The success of each and every one of my clients is so important to me. Our collaboration is the opportunity to be challenged, grow and keep my skills fresh.
If we work together, you can count on me to be your trusted partner, celebrate your success and take accountability for any failures so we can learn and grow together.
Ready to make your marketing work?
Get in touch to book a 30-minute consultation, where we’ll identify your biggest marketing opportunities and create a practical action plan tailored to your goals.
Subscribe to the newsletter
Stay in the know and receive free resources and toolkits.
Website by The Niche Marketer
Copyright © 2025. All rights reserved.